Amazon Customer Reviews - Review Mediation

Buying Amazon Reviews?

The reviews (or ratings, product reviews, customer reviews) of a product play a crucial role in the purchase decision of potential customers. Just like the personal recommendations of friends, Amazon reviews either create trust in the product – or turn it into a no-go if the experience is negative. Therefore, retailers should pay special attention to the reviews of their own products. Product reviews can also have an impact on Amazon search rankings. We help to motivate customers to rate your products and thus give your products the reputation they deserve. In doing so, we rely on honest, meaningful reviews verified by Amazon. In order to work in a sustainable and Amazon-compliant way, we provide reviews exclusively through voluntary product tests and do not sell ratings! The sale of reviews is strictly prohibited by Amazon and is not promoted by us.

What are Amazon reviews and what do they contribute?

Amazon review basics

On the Amazon article detail page / product detail page every Amazon customer has the possibility to rate the corresponding product. This can be done on a scale of 1 (very bad) and up to 5 (very good) stars. A title and a description must be added to the review to allow the customer to describe his experience with the product in words. In addition, images and videos can be added to the review, but this is optional (but highlights a rating).
The reviews are displayed almost at the bottom of the article detail page. First, the average number of stars awarded and a distribution of how often which number of stars was awarded are displayed as an overview. This can also be used to filter so that the user is only shown reviews with a certain number of stars. Another filter option is provided by the list of keywords below. When selecting a keyword, only ratings containing this keyword are displayed. In this way, the interested party can search specifically for product features that are particularly relevant to him or her. Below this, a handful of reviews are displayed, namely those that the Amazon algorithm considers to be most relevant. If all reviews are to be viewed, the user can go to a separate page via “Show all customer reviews”. Here all reviews are available and it is possible to sort, search and filter them.

What influence do Amazon reviews have on buying behavior?

Amazon offers its customers an incredible number of products to buy. Even if the customer is looking for a very special product, this is often offered by several brands and retailers. When deciding for or against a product, the reviews play a decisive role alongside the price and the Amazon product description. Just like in real life, when you get a product recommended by friends or relatives. The advantage of Amazon product reviews, however, is that a larger number of people rate the product so that the user receives a less subjective and therefore more representative statement about the quality of the product. This activates a simple thought pattern: the better the average rating, the better the article. If two products are approximately the same on most criteria, the average rating can be the tip on the scales to decide for or against a product. Therefore, in addition to optimizing their product and the associated content (texts, images, …), retailers should also always keep an eye on the reviews given so that they can take countermeasures if necessary.

Build up Amazon ratings with us

Can’t I just buy Amazon reviews?

Very clear NO! The purchase of reviews, i.e. the targeted payment of users so that they give a good rating, is not only prohibited by the Amazon Terms and Conditions, but also thwarts the actual purpose of Amazon product reviews: Honest product reviews that support the user in making a purchase decision. Therefore, we do not support such practices in any way and strongly advise against hiring services from providers or agencies that only promise good reviews for money. Market Pioneers provide real, honest reviews.

How does the Market Pioneers’ valuation mediation work?

In order to generate honest reviews for your product, we work with a partner network of voluntary product testers. They will get your product at a much reduced price or even for free (at least 50% discount, but we recommend 90% or 100%) with a voucher. The evaluators then take time to test and evaluate the product. However, the product testers are not obliged to give a good rating, nor are they obliged to give a rating at all. This ensures that all product reviews submitted to Amazon are truly authentic. Experience shows that almost all testers give a review. The average rating is well over 4.5 stars. Here the principle of reciprocity comes to bear: You give me something, so I am also willing to give you something back.
The exact procedure of our evaluation mediations is shown step by step in the following:

ABLAUF AMAZON REZENSIONS-VERMITTLUNG

Selection of products

You select the products for which you want to build Amazon reviews. These can be new products, but also existing products with little or unjustifiably bad reviews.

Transmission of information and preparation of quotations

You send us your products and the desired number of reviews – we will then make you an offer.

Voucher creation and transmission

You can deposit vouchers in the Amazon Seller Central amounting to at least 50% (we recommend 90% or 100%) of the product price. You will receive instructions for this from us.

Product testing and evaluation

The voluntary testers order your product with the voucher, test it, and write (almost always) a review.

Evaluation of the campaign

We evaluate for you which Amazon reviews were generated by the campaign and how successful the campaign as a whole was.

How does Amazon deal with product reviews?

Since product reviews are an important factor in the purchasing decisions of potential customers, Amazon has every reason to be favorable to them. Amazon’s general terms and conditions clearly regulate who is allowed to write reviews when and how. It clearly states that purchased reviews are not permitted. That’s why we don’t offer product reviews for purchase here, but instead offer vouchers to interested product testers, without obliging them to rate them.
If Amazon suspects that product reviews have been bought or falsified, they are usually rigorously deleted. According to our experience, there are 1-2 times a year larger deletion campaigns on the part of Amazon (mostly at the beginning of the year Q1 and/or at Q3), which can also fall victim to real reviews. Therefore, it is all the more important to pursue a sustainable and regular strategy to build product reviews.

Building Amazon product reviews: Pro Arguments

Good rating = Good product

This is a common thought among customers: The higher the average product rating on Amazon, the better the product. This has a decisive influence on the purchase decision. And you want to make sure that your product looks as good as it actually is? Since many retailers sell similar products, it is always an advantage if your own products have higher ratings on Amazon.

Poor ratings can be unfair

Many Amazon Marketplace merchants know this – you put a lot of effort into your product, the customer service and the item description and still a customer submits a very bad product rating. Here the annoyance is big, especially if the rating average is lowered significantly or the bad review stands out optically due to a low total number of reviews. Also for this problem the targeted build-up of product reviews on Amazon can be a good solution. If many good reviews are available, the few outliers can easily be balanced and concealed.

Number of ratings indicates popularity

In addition to the average number of stars awarded, the number of product reviews on Amazon also plays an important role in the presentation of the product to the customer. If only a few reviews are available, it is possible that the user will not consider this (despite the high number of stars) to be representative and will rather opt for a competing product with more reviews. A high number of reviews also suggests that a product has been sold often and is therefore popular with customers. This can also influence purchase decisions. Last but not least, a high number of reviews can intercept outliers better (see point 3).

Amazon ranking algorithm likes good ratings

Even if Amazon does not officially reveal which factors play a role in the ranking of products in the product search: There are many indications that good reviews can have a positive influence on the ranking. This can therefore lead to a higher number of sales and thus to more turnover, as higher ranked products have more visibility for the customer. So this is about cash – a good reason to build product reviews on Amazon.

Good rating = Good product

This is a common thought among customers: The higher the average product rating on Amazon, the better the product. This has a decisive influence on the purchase decision. And you want to make sure that your product looks as good as it actually is? Since many retailers sell similar products, it is always an advantage if your own products have higher ratings on Amazon.

Number of ratings indicates popularity

In addition to the average number of stars awarded, the number of product reviews on Amazon also plays an important role in the presentation of the product to the customer. If only a few reviews are available, it is possible that the user will not consider this (despite the high number of stars) to be representative and will rather opt for a competing product with more reviews. A high number of reviews also suggests that a product has been sold often and is therefore popular with customers. This can also influence purchase decisions. Last but not least, a high number of reviews can intercept outliers better (see point 3).

Poor ratings can be unfair

Many Amazon Marketplace merchants know this – you put a lot of effort into your product, the customer service and the item description and still a customer submits a very bad product rating. Here the annoyance is big, especially if the rating average is lowered significantly or the bad review stands out optically due to a low total number of reviews. Also for this problem the targeted build-up of product reviews on Amazon can be a good solution. If many good reviews are available, the few outliers can easily be balanced and concealed.

Amazon ranking algorithm likes good ratings

Even if Amazon does not officially reveal which factors play a role in the ranking of products in the product search: There are many indications that good reviews can have a positive influence on the ranking. This can therefore lead to a higher number of sales and thus to more turnover, as higher ranked products have more visibility for the customer. So this is about cash – a good reason to build product reviews on Amazon.

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